Sponsorship Marketing Opportunities

2008 TD Canada Trust Ottawa International Jazz Festival

July 20 - July 1, 2008

An enhanced corporate profile

“ The Ottawa Return to Forever appearance adds another blockbuster show to the Ottawa jazz festival’s exceptionally strong main-stage lineup.” – Peter Hum, The Ottawa Citizen, March 14, 2008

Now in its 28th year, the Ottawa Jazz Festival is one of the most successful jazz festivals in Canada:

• The world’s best jazz artists perform at the Festival including Dave Brubeck, The Neville Brothers, The Conga Kings, Harry Connick, Jr., Ellis Marsalis & Family, Tony Bennett, Herbie Hancock, Diana Krall, to name only a few.
• Jazz is for everyone and spans across many genres such as blues, swing, gospel, funk and urban groove.
• The Performances take place day and night throughout the festival at Confederation Park. More intimate concerts take place at the National Arts Centre’s Fourth Stage and Studio, Rideau Centre and the Library and Archives Canada.
• Media partners include the Ottawa Citizen, CBC Radio, CTV, Couleur FM, WPBS and JazzTimes.
• Recipient of the Lieutenant Governor’s Award for the Arts (1998, 1999, 2001); Ottawa Tourism Product of the Year Award (2001).
• The Ottawa Jazz Festival is an incorporated non-profit organization with charitable status. Charitable registration #11907-1637 RR0001.

Why Sponsor the Ottawa Jazz Festival?

• 63% of Festival patrons are likely to take part in a promotion linked to the Jazz Festival.
• 71% would purchase product or service of a Festival Sponsor over that of a non-sponsor.
• 71% try to support companies who sponsor the Ottawa Jazz Festival.
• Over 75% of jazz festival attendees are able to recall sponsors of the event.
• 51% of Canadians consider themselves to be arts patrons, compared to 37% who consider themselves to be sports fans.
• The Arts provide an uncluttered environment where patrons notice sponsors.
• The TD Canada Trust Ottawa International Jazz Festival
• The jazz festival audience is educated and sophisticated. they are your clients.

Festival Demographics

• 2007 Attendance – 169,000
• 50% male, 50% female
• 40% aged 35 to 54 years old, 38% over 55 years old
• 64% are college / university graduates
• 72% are employed or self-employed with 33% working in professional services, 23% working in government
• Average household income is $87,000
• 28% have gross incomes over $110,000

*Survey Results Compiled by EventCorp in 2007

Ottawa Market Overview*:

• The Ottawa market is the fourth largest urban centre in Canada with a growing population of 1,130,800.
• The federal government provides a stable base of 18% of the workforce, with the high technology sector providing significant job growth.
• Ottawa is the second most affluent of all metro markets at 20% above the Canadian national average, with an annual household income of $83,300.
• With 70% of adults having achieved a post-secondary education, Ottawa boasts the highest level of education in Canada.
• Ottawa has world-class cultural facilities including 30 museums and 50 galleries and theatres.
• A casino and NHL hockey make this market a prime destination for tourism.

*Ottawa Market Overview information courtesy of the Ottawa Citizen

Sponsorship of the Jazz Festival is an efficient and effective marketing tool to help you reach your target audience.

Leverage your sponsorship and increase your message impact through our Sponsor Touchpoints that include advertising, public relations, and promotion. Our team can customize a sponsorship package to complement marketing objectives and address some of the following key elements:

• Drive your message to impact festival patrons
• Provide strong brand profile
• Drive sales of product and services
• Showcase community responsibility
• Send a consistent and reinforced message to your target audience using the Festival’s diverse consumer touchpoints.
• TV and Print Promotion
• Client hospitality
• Brand Profile in extensive collateral materials
• Contests/promotions
• On-site signage
• Product display on-site
• Proprietary rights to Festival properties (i.e. concerts, series, stage)
• Product sampling
• Drive “in-store traffic”

Sponsorship Levels

• Title Sponsor: SOLD
• Sustaining Sponsor: $60,000
• Associate Sponsor: $40,000
• Supporting Sponsor: $25,000
• Official Supplier: Become the official supplier of key festival services and gain visibility on all festival marketing and promotional materials as well as park signage and video roll. Cost according to product or services provided.

Vip Corporate hospitality tent:

Rent the VIP Tent for a night of great jazz and excellent food from Thyme & Again Catering, for customers, business associates, colleagues or employees. Concert or Series Sponsor: $5,000 to $40,000 – according to artist or series.

We will prepare a sponsorship package tailored to your needs.

Please contact:
Suzan Zilahi, Director of Sponsorship, Marketing and Media
Ottawa Jazz Festival Inc.
613.241.2633
media@ottawajazzfestival.com
www.ottawajazzfestival.com
61A York Street, Ottawa, ON K1N 5T2

For further information regarding sponsorship opportunities, please contact Suzan Zilahi by phone at (613) 241-2633 or by HYPERLINK "mailto:media@ottawajazzfestival.com" email.

For further information regarding sponsorship opportunities, please contact Suzan Zilahi by phone at (613) 241-2633 or by email.